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Workshop tutor
The workshop will be led by Dr Keith Meadows. Keith has more than 25 years research experience  including questionnaire design, patient reported outcome measures, qualitative research and cognitive interviewing.
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When
12th November 2026
10.00-13-30
Cost
£115.00 Payable prior to the workshop

What past attendees are saying
"Linguists looking to develop into linguistic validation, and specifically cognitive debriefing, will benefit from Keith's insight and extensive research. The workshop explores cognitive interviewing techniques as well as pitfalls. It also takes a step back from the process of cognitive debriefing, examining the thought processes involved in analysing questions, retrieving information and formulating answers.
The small group size meant there was ample time for
questions and conversation around the topics covered."

"Highly recommend Keith's courses for anyone working on clinical outcome assessments. I've done both the
questionnaire design and cognitive interviewing courses,
and they've been a huge asset to my work as a clinical trial translator and linguistic validation consultant in particular. Thanks to Keith's courses, I was recently able to flag some critical design issues with a COA for an international multicentre clinical trial. I suggested key changes which
were then escalated to the sponsor, approved and implemented across all languages, resulting in a more accurate, consistent and safer instrument for patients.
​Thanks Keith!"


    Registration
Cognitive Interviewing Masterclass

This practical, interactive masterclass takes you through the cognitive debriefing process from study design through to analysis and reporting, with a focus on applying the principles to real-world Clinical Outcome Assessment and questionnaire development.

What you'll explore
  • Investigating recall, judgement and response processes
  • Identifying ambiguity, assumptions and potential questionnaire issues
  • Conducting effective cognitive interviews
  • Approaches to analysing and interpreting findings
  • Determining when findings may warrant questionnaire modification
  • Reporting and documenting cognitive debriefing findings
  • Practical considerations for multilingual and cross-cultural studies

​A practical approach
The masterclass combines methodological guidance with practical application, helping participants consider how cognitive debriefing principles translate into real study decisions.

Rather than focusing solely on interview technique, the masterclass considers the thinking behind the process — from deciding what needs to be explored through to interpreting what respondents tell you.

Who is it for?
The masterclass is suitable for professionals involved in:
  • Clinical Outcome Assessment development
  • Patient-reported outcome research
  • Questionnaire development and review
  • Cognitive interviewing and debriefing
  • Linguistic validation and cultural adaptation
  • Qualitative research supporting COA development
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What you'll take away
By the end of the masterclass, participants will have a practical framework for designing, conducting and interpreting cognitive debriefing studies, together with approaches they can apply to their own work.
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Workshop programme
10.00-12.00 GMT
  • What is cognitive interviewing and why is it important as a research method?
  • Selecting the most appropriate method
  • Developing the interview schedule
  • Sample size and recruitment

​12.00-12.15 Break

12.15-13.30 GMT
  • Conducting the interview
  • Analysis, interpretation and reporting of cognitive interview data
  • Final thoughts

​How you will benefit
  • Develop a solid theoretical understanding of the role of cognitive methods in the development, evaluation, and testing of survey instruments and patient-reported outcome measures (PROMs).
  • Gain practical experience in cognitive interviewing techniques and the analysis and interpretation of cognitive interview data.
  • Learn how to effectively plan and conduct cognitive interviews.
  • Explore best practices for analysing findings and reporting results.
  • Build confidence in applying cognitive methods to improve questionnaire quality, validity, and respondent understanding.

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